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Esse eh um teste :)

> ‘Jailbreaking’ of IPhones to Add Apps Backed by U.S. (Update3)
> 2010-07-26 20:16:58.358 GMT
>
>
> (Updates with closing share price in last paragraph.)
>
> By Todd Shields and Adam Satariano
> July 26 (Bloomberg) -- Owners of Apple Inc.’s iPhone can
> unlock the device to use applications not authorized by the
> company, the U.S. Library of Congress said.
> Librarian of Congress James H. Billington added the
> practice, described in the ruling as “jailbreaking,” to a list
> of actions that don’t violate copyright protections. The
> decision affecting iPhones and other smartphones was posted
> today on the agency’s website.
> The library acted as part of a periodic review by its
> copyright office, called for under a 1998 law, into whether
> legal uses of technology were being blocked. The ruling was a
> victory for Apple critics led by the Electronic Frontier
> Foundation, a San Francisco-based privacy-rights group that
> petitioned the library.
> “Now people can go ahead and fix their phones and
> jailbreak them so they can run all sorts of different
> applications,” Corynne McSherry, the group’s senior staff
> attorney, said in an interview. “They can make full use of the
> phone they bought without some kind of legal liability hanging
> over their head.”
> Apple has sold almost 60 million iPhones since its 2007
> debut. The company’s App Store has more than 225,000
> applications available for download. The process for inclusion
> in the App Store has drawn criticism from some developers whose
> material was rejected by the company.
> The company based in Cupertino, California, says it
> typically withholds approval of applications because they have
> technical bugs or contain material such as pornography that the
> company considers inappropriate.
>
> ‘Great Experience’
>
> “Apple’s goal has always been to ensure that our customers
> have a great experience with their iPhone and we know that
> jailbreaking can severely degrade the experience,” Natalie
> Harrison, an Apple spokeswoman, said today in an interview. “As
> we’ve said before, the vast majority of customers do not
> jailbreak their iPhones as this can violate the warranty and can
> cause the iPhone to become unstable and not work reliably.”
> The Library of Congress also said in the filing posted
> today that people don’t violate the law when they circumvent
> copy protection on DVDs and extract short excerpts to create
> new, noncommercial works.
> The decision “unnecessarily blurs the bright line
> established” in copyright law against circumventing technical
> protection measures, said Elizabeth Kaltman, a vice president
> with the Motion Picture Association of America, in an e-mailed
> statement. The Washington-based organization represents film
> studios.
>
> ‘Means Nothing’
>
> The ruling affecting iPhones “absolutely means nothing as
> a practical business matter” in part because it doesn’t require
> any action by handset makers such as Apple, Motorola Inc. and
> Nokia Corp., Daniel Ernst, an analyst at Hudson Square Research
> in New York who doesn’t own Apple shares, said in an interview.
> The Library of Congress findings don’t affect AT&T Inc., the
> iPhone’s U.S. carrier, Ernst said.
> Apple can update the iPhone’s systems to make it harder for
> unauthorized applications to work on the device, Ernst said.
> Apple may also use other laws to keep iPhones from being
> modified, said Jason Schultz, co-director of the Samuelson Law
> Technology and Public Policy Clinic at the University of
> California, Berkeley.
> “Having the copyright office side with the jailbreakers
> doesn’t look good in court for Apple,” Schultz said in an
> interview. “They will have to explain why the copyright office
> is wrong.”
>
> Making Margaritas
>
> Jonathan Handel, an attorney for TroyGould in Los Angeles
> specializing in entertainment and technology, said the decision
> could open Apple to lawsuits against its practice of preventing
> the use of certain software on its devices.
> “When someone buys a kitchen blender, they don’t expect it
> to refuse to make a margarita,” Handel said in an interview.
> “And when they buy an iPhone, they don’t expect it to not run
> reasonable software.”
> In a filing with the Library of Congress during
> consideration of the issue, Apple said exempting jailbreaking
> would “destroy the technological protection of Apple’s key
> copyrighted computer programs in the iPhone device itself and of
> copyrighted content owned by Apple that plays on the iPhone.”
> Apple fell 66 cents to $259.28 at 4 p.m. New York time in
> Nasdaq Stock Market composite trading.
>
> For Related News and Information:
> Stories on the FCC: NI FCC
> Stories on U.S. media TNI US MEDIA BN
> U.S. Regulatory News: NI USREG BN
> Apple’s product segmentation: AAPL US PGEO
>
> --Editors: Larry Liebert, Steve Geimann
>
> To contact the reporters on this story:
> Todd Shields in Washington at +1-202-624-1909 or
> tshields3@bloomberg.net;
> Adam Satariano in San Francisco at +1-415-617-7204 or
> asatariano1@bloomberg.net
>
>
> To contact the editor responsible for this story:
> Larry Liebert at +1-202-624-1936 or
> lliebert@bloomberg.net.

eu vivo isso. aos domingos só piora.

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One Bad Twitter ‘Tweet’ Can Cost 30 Customers, Survey Shows
2009-11-26 00:00:01.2 GMT

By Sarah Shannon
Nov. 26 (Bloomberg) -- A negative review or comment on the
Twitter, Facebook or Youtube Web sites can lose companies as
many as 30 customers, according to a survey by Convergys Corp.
A customer review on one of the sites reaches an average
audience of 45 people, two-thirds of whom would avoid or
completely stop doing business with a company they heard bad
things about, Convergys said, citing its own survey.
Web and video posts are feeding a new form of “silent
attrition, where customers switch companies without complaining
directly,” Frank Sherlock, senior vice president at Cincinnati-
based Convergys, said at a conference in London yesterday.
The provider of customer call-center services commissioned
a survey of 2,000 British consumers, one in three of whom said
they put their bad customer experiences on the Internet.
The influence of a post on Youtube, the world’s most
popular video-sharing site which is owned by Google Inc., can
have a “definitive measurable impact,” Sherlock said.

For Related News and Information:
Top retail news: RTOP
More on social networking: NSE SOCIAL NETWORKING

--Editors: Paul Jarvis, Keith Campbell.

To contact the reporter on this story:
Sarah Shannon in London at +44-20-7073-3262 or
sshannon4@bloomberg.net.

To contact the editor responsible for this story:
Keith Campbell at +44-20-7073-3829 or k.campbell@bloomberg.net.